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Yahoo!7 Lifestyle | Case Study
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Year:
Agency:
Role:
Tasks:
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2006
Contracted Direct
Strategist
Digital Branding
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As part of the joint venture between Yahoo! and Channel 7 in Australia, a Lifestyle portal was developed that leveraged content from a range of magazines including Marie Claire, Better Homes & Gardens, New Idea, Men's
Health, Famous and Home Beautiful. The magazines also received redesigned websites that utilised a commmon information architecture and content management system. My role was to consult with the magazine's editors and
define
how each brand would be translated online, retaining individuality whilst working within a common framework.
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