|
Summer Heights High | Case Study
|
Year:
Agency:
Role:
Tasks:
|
|
2007
ABC TV - Contracted Direct
Creative Director
Concept and Art Direction
|
An edgy and controversial series by comedian Chris Lilley, the Summer Heights High website complemented the TV broadcast by providing episode downloads, character related content and
games. I developed the overall concept, structure and design for the
site and oversaw the development of the games by an illustrator and Flash developers.
This project won "Best Multiplatform" and "Best of the Best" in the 2008 ABC Excellence in Digital Media Awards:
"Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, announced the overall winner of the Awards with the Best of the Best category won by the
Summer
Heights High website and associated digital properties.
The judges of the Best of the Best category selected Summer Heights High for its innovative use of various broadcast platforms including online, mobile and social networking sites,
helping to build anticipation and "buzz" prior to the television broadcast and enabling thousands of viewers to watch episodes how, when and where they chose. The use of social
networking sites and an interactive website enabled audiences to interact with the characters and the program both before and during the broadcast season."
Ian Carroll - Director - ABC Innovation
View the site here >
--
< Return to homepage
--
> Client experience list
> Career history
--
|
|
|
|