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Smack A Friend | Case Study
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Year:
Agency:
Role:
Tasks:
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2007
Contracted Direct
Executive Producer
Scoping, Information Architecture, Design, Project Management
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Fremantle Media's digital division wanted to the test the waters with developing a Facebook Application, and engaged me to help bring their game concept to fruition. The game allows users to load any of their Facebook friends into a 'Whac-a-mole' style interface, then win prizes based on their ranking against other users. The game has had more than 400,000 individual players since launching.
I developed all of the game play requirements and interface design elements, and then oversaw the development by Snepo who built the complex back end.
View the game on Facebook here >
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