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Smack A Friend | Case Study

Year:
Agency:
Role:
Tasks:

  

2007
Contracted Direct
Executive Producer
Scoping, Information Architecture, Design, Project Management

Fremantle Media's digital division wanted to the test the waters with developing a Facebook Application, and engaged me to help bring their game concept to fruition. The game allows users to load any of their Facebook friends into a 'Whac-a-mole' style interface, then win prizes based on their ranking against other users. The game has had more than 400,000 individual players since launching.

I developed all of the game play requirements and interface design elements, and then oversaw the development by Snepo who built the complex back end.

View the game on Facebook here >

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