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NSW Government | Case Study
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Year:
Agency:
Role:
Tasks:
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2004 - 2005
One Digital - Sydney
Creative Director
Design strategy, art direction.
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One Digital secured NSW Government accreditation in 2004, enabling it to pitch (and win)
government business. The first of these projects was for Sydney Ferries, quickly followed by the
public transport timetable portal www.131500.info.
Far from being stifled bureaucracies, the departments responsible gave immediate approval to our
design and usability approaches, resulting in very efficient launches for both projects.
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