News.com.au | Case Study

My relationship with News Interactive extends back to 1998 when I was contracted to design the first version of news.com.au - the company's flagship news website. When a full redesign of the network came up for pitch in 2004, I led One Digital's successful bid.

Working with Art Director Liz Sivell, I developed a comprehensive design strategy and oversaw the implementation of the design, which was produced in coordination with an internal team from News Interactive. This was a vast project that required sign-off from 30 national newspaper editors and key executives (i.e. Murdochs) in New York City, and ended up being hailed as a resounding success by all parties.

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