Motorola C2 | Case Study
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Year:
Agency:
Role:
Tasks:
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2007
Future & Simple
Creative Director
Strategy, Information Architecture & Art Direction
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This project was built to enable Motorola to test mobile phone feature preferences with consumers before applying the research to new product
development. The solution was to build a Flash application that could be deployed in multiple languages with a high level of content management and
response measurement. The primary challenge was to develop an interface paradigm that was scalable to different amounts of content, and was highly usable
regardless of language or cultural implications.
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