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Microsoft | Case Study
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Year:
Agency:
Role:
Tasks:
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2002-2004
One Digital - Sydney
Creative Director
Design & advertising campaign strategy, information architecture, art direction.
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From 2001-2004, One Digital managed all of Microsoft Australia's online marketing, including
campaigns, email communications, website design and content management. This resulted in
approximately 800 projects being delivered during this period.
As Creative Director, my main focus was on ensuring brand consistency across such a wide range of
projects, something that led to me personally redesigning the website and leading the design of numerous campaigns. One Digital's work for Microsoft expanded exponentially during this period and resulted in numerous industry awards.
One Digital received an Australian Internet "Awwward" for Most Strategic Online Campaign Integration for Microsoft in 2003.
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