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MBF | Case Study
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Year:
Agency:
Role:
Tasks:
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2004 - 2005
One Digital - Sydney
Creative Director
Design strategy, art direction.
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In 2004, One Digital won a highly competitive pitch against MBF's incumbent agency to secure the
redesign of the company's website.
Not only did the proposed design receive instant approval from a wide-ranging board at MBF, when
the company launched a new brand identity in late 2005, the website was able to accommodate the
new design with a minimum of effort.
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