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HSBC | Case Study
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Year:
Agency:
Role:
Tasks:
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2002 - 2005
One Digital - Sydney
Creative Director
Campaign Strategy, information architecture, art direction.
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HSBC has been One Digital's primary financial client since 2000, and managed all aspects of
online marketing for the company despite changes in the company's mainstream ad agencies.
I oversaw all creative strategy and design for HSBC during my time at One Digital for huge range
of projects, including online campaigns, website designs and even a new credit card
design.
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