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Grays Online | Case Study
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Year:
Agency:
Role:
Tasks:
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2004
One Digital - Sydney
Creative Director
Design strategy, information architecture, art direction.
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Grays Online auctions excess stock direct from manufacturers to consumers, and had extensive usability
issues with the design of their website.
I oversaw the redesign of the user interface in alignment with a new visual identity the company
had launched and resolved these usability issues, resulting in much higher completion rates of user transactions and the
associated revenue increase.
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