Gardening Australia | Case Study
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Year:
Agency:
Role:
Tasks:
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2007
ABC TV - Contracted Direct
Creative Director
Information Architecture and Art Direction
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One of Australia's longest running and most popular TV shows, the Gardening Australia website was in need of a major usability and design refresh in early 2007. I was first
engaged to develop a new information architecture approach, and subsequently developed the design for all content templates. Within six months of re-launching the website had
doubled its number of users.
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