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eBay | Case Study
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Year:
Agency:
Role:
Tasks:
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2005
One Digital - Sydney
Creative Director
Campaign strategy, usability design, art direction
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eBay is the world's largest online marketplace (with an annual turnover slightly less than Kuwait)
and One Digital produced a range of campaigns and projects for their Australian prescence,
including their launch in 2000.
One of the major projects I oversaw was the development of a range of rich media "how-to" tours
that saw a huge conversion rate of people using them to becoming registered customers.
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