Dior | Case Study

Dior, a subsidiary of luxury goods conglomerate LVMH, is one of the world's premium fragrance companies and wanted to utilise online as a way to launch a new product.

I oversaw the development of the campaign strategy which invited preferred customers to register for a sample of the new product prior to public release. This resulted in a huge response rate and a cost-effective model for the company to launch future products.

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