Centrebet | Case Study

Centrebet is one of Australia's largest online sports betting websites which has a massive international clientele. One Digital had a long standing relationship with Centrebet and produced a range of major projects for them, including:

Betting Process Re-design
I led the usability and graphic design of a project that redesigned the betting process from six screens to one. This resulted in a huge increase in the number of completed bets and acccompanying revenue.

Flash user demos
I oversaw the design and rollout of a range of online demos that helped users learn how to set up accounts and start betting. Due to the nature of the company's clientele, these demos needed to be easily re-purposed into 11 different languages.

--
< Return to homepage
--
> Client experience list
> Career history
--