Brand Behaviour | Case Study

Leading brand expert Karl Treacher enaged me to develop the brand strategy, identity and collateral for a new consultancy he was establishing to help companies understand customers' perceptions of their brands. The basis of this brand identity was using a Rorschach test inkblot that alluded to the notion that every individual will perceive a brand differently.

--
< Return to homepage
--
> Client experience list
> Career history
--