Adidas | Case Study

> Download a video of the project. (WMV - 6Mb)

Adidas launched their new $400 "self-aware" running shoe in mid 2005 and were seeking to establish a brand perception of being massively technically advanced.

The One Digital team created an interactive installation as the main feature of the campaign, including touch screen kiosks and interactive videos in the walls and floors of the company's flagship Sydney store.

This approach was subsequently rolled-out to other regions and was awarded the prestigious silver pencil at the OneShow Interactive awards and a merit at the Art Directors Club Awards for designer Liz Sivell.

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