ABC TV | Case Study

ABC TV is the Australian national broadcaster, similar to BBC in the UK or PBS in the USA. Their TV portal needed to be overhauled to incorporate a wealth of new video previews and downloadable programs made available as part of a new digital strategy. Working with ABC's in-house information architects and developers, I developed a design strategy before implementing the approved approach for all sections of the new website. This included adapting the design approach for ABC TV's digital channel, ABC2.

I also led the redesign of the website when ABC TV rebranded in early 2008.

This project won "Best Website" in the ABC Excellence in Digital Media Awards and "Best Cross Platform" in the 2008 AIMIA Awards (and was also a finalist for the "Effectiveness" category in the same event).

View the site here >

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